Selling Phone Cases: The Why and the How

Phone Case Market

The market for phone cases has never been larger. Studies by both Transparency Market Research and Allied Market Research show the phone accessory market is growing quickly and is expected to garner over $100 million in 2022.1,2 Phone case sales make up over 20% of the phone accessory industry and are expected to bring in tens of millions dollars worth of sales that year.

The numbers don’t lie. Phone cases are in, and they are in for the long haul. If you aren’t already selling your designs on phone cases, now is the perfect time to start.

Phone Case Profits

Market research shows that most online vendors sell phone cases for $25 to $30. Scalable Press’ pricing for phone cases is very simple: every case costs $5.00. That leaves a whopping $15 profit on each sale made with a $5 cost per acquisition. This makes phone cases among the most profitable items in the Scalable Press catalog. Consider this profit margin in comparison to fulfillment with Printful.

Fulfiller Your Price Base Cost Marketing Cost Your Profit
Scalable Press $25.00 $5.00 $5.00 $15.00
Printful $25.00 $10.95 $5.00 $9.05

Scalable Press provides a 65% greater return than Printful. This large profit margin allows you to sell at a substantial discount and provides the flexibility for lucrative promotions. If you’re selling at $25 and taking marketing costs into account, 20% off discounts still provide a $10.00 profit. As you can see, with low base prices and a high profit margin, you have a lot of opportunity to experiment with different methods of selling. This allows you to optimize your own selling funnel with substantially less risk.

Adding phone cases to your catalog of products provides a great opportunity to further scale your business.

Phone Case Design

Be careful of simply importing your t-shirt or mug designs. The height to width ratios for different phone cases are drastically different from that of other Scalable Press products.

Phone Case Safe Print Area Artwork Size
iPhone 7 Case 2" x 4.5" 4" x 6"
iPhone 7 Plus Case 2.5" x 5.5" 4.66" x 7"
iPhone 6/6S Case 2" x 4.5" 4.33" x 6.5"
iPhone 6/6S Plus Case 2.5" x 5.5" 4.66" x 7"
iPhone 5/5S Case 2" x 4" 4" x 6"
iPhone 5C Case 2" x 4" 4" x 6"
iPhone 4/4S Case 2" x 4" 4" x 6"
Samsung Galaxy S7 Case 2.5" x 5.5" 4.66" x 7"
Samsung Galaxy S7 Edge Case 2.5" x 5.5" 4.66" x 7"
Samsung Galaxy S6 Case 2.5" x 5" 4.33" x 6.6"
Samsung Galaxy S6 Edge Plus Case 2.5" x 5.5" 4.66" x 7"
Samsung Galaxy S5 Case 2.5" x 5" 4.33" x 6.5"
Samsung Galaxy S4 Case 2" x 4" 4" x 6"
Samsung Galaxy S3 Case 2" x 4" 4" x 6"

The second thing to keep in mind is that the camera holes are in different places for different phone models. While your design may print perfectly for iPhone 7, the camera hole placement on the Samsung Galaxy S6 may not work with well with your design.

The two most popular artwork placements among phone case designs are "center" and "center full bleed."

“Center” is self-explanatory. The artwork or design uploaded is placed in the center of the phone. This type of style is great for displaying a simple piece of art in isolation. By contrasting the artwork with the color of the phone case, the designer is able to draw attention to the art at the center. It is also great for displaying logo style images. Consider how nicely the center placement displays the full artwork and messaging below:

“Center Full Bleed” takes the uploaded artwork and wraps it to cover the entire phone case, including the sides. These types of designs which consume the full case are incredibly popular among people expressing fandom. The all-over style embodies their passion much more than the isolated style of the “Center” placement.

Phone Case Targeting

One of the main targeting techniques employed by cell phone case sellers is device targeting. Facebook ads can target Apple device owners (17.7% of smartphones users) and Android device owners (80.7% of smartphone users). Customizing your ads to those demographics and making the destination URL the relevant phone case is a great way to increase your conversion rates.

Another great way to increase conversion rates is to detect what device your customer is using. If your storefront has the capability to do so, detect the device and display the relevant phone cases at the top of the page. Doing this makes website navigation drastically more efficient for the customer, who has to do much less scanning to discover the relevant products.

Conclusion

Considering the pace at which the phone accessory market is growing and the plethora of people interested in exhibiting their fandom and passion through phone cases, now is the perfect time to start selling phone cases if you haven’t already. With large profit margins and a variety of different options for adding them to your storefront, it is easy to get started. Add phone cases in the styles below and more at scalablepress.com.



1. http://www.satprnews.com/2017/02/10/mobile-phone-accessories-market-key-regions-europe-north-america-asia-pacific-and-top-players-by-2024/
2. http://www.prnewswire.com/news-releases/mobile-phone-accessories-market-to-reach-1073-billion-by-2022-globally---allied-market-research-595639141.html