As more businesses prepare to reopen, having a communication strategy that conveys the efforts you’re taking to keep your employees and customers safe will be key. While frequent updates via email, your website, and intranet will all come into play to help relay those efforts, you might want to consider adding some visual aids to get the word out. This is where posters can help do some of the heavy lifting. So what should you think before incorporating custom posters into your return to work communications mix? Here are 5 tips that can help.
1. Post with a purpose
Before you consider adding safety posters, determine the reason for the poster and the message you want to convey. Are you looking to launch a new safety initiative? Reinforce a message that’s already been delivered? Communicate basic health, safety, and hygiene information? This will help you determine how to script your message and tailor it to your specific audience.
2. Keep messaging simple
Posters are meant to inform and incite action, not to overwhelm. So keep your messaging simple. A strong headline, some body copy that’s distilled to your key points, and a clear and visible call to action will not only help you relay the information clearly and concisely, but it will also help lead people to take the actions desired.
3. Design for impact
Your poster should be eye-catching and visible from a distance. Opt for strong visuals such as photographs and symbols, bold colors, and plenty of white space to help communicate your message.
4. Placement matters
While the employee break room is a prime location for displaying posters, it may not always be the most relevant spot, depending upon the message. For example, if the message is focused on personal protective equipment, consider hanging the poster near the entrance of your office so visitors know what’s required before they go inside. If the poster is about handwashing hygiene, display it near a sink or in a bathroom.
5. Don’t go overboard
While posters are an excellent vehicle for communicating information, more is not always better. A wall of posters can often be overlooked, so make sure you’re posting information judiciously and with purpose. It’s also a good idea to rotate posters every few months to keep messages fresh and avoid complacency.